about International Smoothie Week Get extra fruity! Now in its 7th Year, International Smoothie Week 2008 is a week to celebrate 'the smoothie', to some an indulgent luxury, to others an essential part of daily life and in the world of soft drinks a truly remarkable phenomenon. This dedicated website has to some useful information to help you mark the week; you can find out some interesting fruit facts, visit our useful links for consumers or retailers and not forgetting of course the popular recipe page full of delicious smoothie recipes. We all know that smoothies taste great but did you also know that they are really good for you too. A smoothie is a nutritious 100% pure fruit drink, created by blending the whole fruit. As negative media attention on fizzy, additive laden and tooth rotting sugary drinks continues, one drink stands apart from the unhealthy beverage crowd - the 100% pure fruit smoothie! How are you going to 'get extra fruity' during International Smoothie Week? Take smoothies to school Smoothies are the ideal way to increase your child's fruit intake and avoid additive laden fizzy drinks. Some smoothies come in handy 250ml cartons complete with their own straw and fit perfectly into most lunchboxes. Many schools throughout the UK already offer smoothies as healthy snacks. Why not ask your school to stock smoothies? Sunrise smoothie Wake up to the benefits of fruit and start every day this week with a 100% pure fruit smoothie. Give yourself a flying start and be well on the way to achieving your recommended '5 a day' portions of fruit or vegetables. Picnicking at your desk? You really should take time out to enjoy lunch, but if you must stay at your desk why not sit and sip a smoothie? Smoothies are naturally low in fat. Resist the chocolate bar, read the smoothie label and you could reduce your calorie intake. Want your staff canteen or restaurant to stock smoothies? Just email us the details and we'll send samples and drop a great big healthy hint for you! Some smoothies are even available in vending machines. Tell us your favourites? Some people are already big smoothie fans. We would love to hear from you! What do you look for in a smoothie and have you found it yet? Tell us about the most delicious smoothie you have ever tasted - just drop us a line. Always read the label? Remember, there are artificial impostors out there! Always check the label for ingredients to be sure you're getting 100% fruit. For more info check the 'what is a smoothie?' section.

© International Smoothie Week 2008